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https://sumo.com/stories/headline-formulas

Lead off with emotion. The lover archetype. Show people you're human and that you feel. Make the connection.

Warrior. Truth. Honesty. Facts. Deal with the objections. Know the objections and then slaughter them.

Magician - This is where people get to see the connections you've created. Your line of logic. This is the part that makes people go "holy shit."

King - Show them the bigger picture. Where does this fit into your vision for the world?